The legendary House of PICCHIOTTI has hailed from Italy for over fifty years. Founder Giuseppe Picchiotti started the family business with his sister in 1967 in the esteemed jewelry hub of Valenza. He continues to run the company to this day, traveling the world in search of superlative gems and visiting clients in key markets to offer the personalized type of service for which the PICCHIOTTI brand is so well known.
Filippo, Maria Carola, Giuseppe, Umberto Picchiotti
The second generation of Picchiottis, Giuseppe’s three adult children, are each actively involved in the company.
Maria Carola, Giuseppe’s daughter, directs marketing and communications. As digital communications are the path of the future, MariaCarola has recently launched an all-new website at www.picchiotti.it for the esteemed heritage brand, including a B2B business portal for communication and file sharing with retail partners. In addition, she has launched a new luxury blog entitled Sincerely, Giuseppe for regularly scheduled messaging with PICCHIOTTI fans worldwide.
Her brother Filippo is actively involved in stone-buying. The House of PICCHIOTTI has always been known for color – intense red rubies, vivid blue sapphires, deep green emeralds. But even color has a new generation at PICCHIOTTI. Inspired by gem lover Filippo Picchiotti, the brand recently debuted new jewelry styles with semiprecious gemstones. Not just any semiprecious gems – only the truly remarkable and superlative gems found by Filippo and his father on their global travels.
Umberto, the youngest son and sibling, trained at the bench as a goldsmith and now takes full responsibility for quality control and product development. He is at the helm of the renowned Xpandable™ Collection second generation, X², the newest evolution of Xpandables that offer a total new look with the usual comfort and ease.
A new generation of Picchiottis is now steering the brand in creative and innovative directions that remain true to the brand’s core heritage and DNA. As this new generation begins to exert its influence, the core values remain as consistent as ever, while product development and new forms of communication bring the brand to the 21st century.
PICCHIOTTI Classics
THE BOMBE NECKLACE
THE DIAMOND EMBRACE_NECKLACE
THE HEXAGON NECKLACE
Highlight
2026 marks the 10th anniversary of the Xpandable™️ Collection, and the genius of PICCHIOTTI has evolved the style by applying the Essentially Color philosophy to the iconic and best-selling line. This exclusive capsule collection features four masterfully crafted bracelets, where refined white gem ceramic inlay meets the vibrant glow of pink or blue sapphires, aquamarine or pink rubellite, in cushion and oval cuts. Each gemstone is framed by a yellow gold halo and nestled in its own distinct section, bordered by twin rows white diamonds. Designed for the modern connoisseur, these sophisticated pieces are perfect as standalone statements or for elegant stacking, blending innovation with timeless prestige.
Xpandable™️ Bracelet